usa efectos DHTML, por ejemplo con el FP...
<html>
<head>
<title>Contenido</title>
<script language="JavaScript" fptype="dynamicanimation">
<!--
function dynAnimation() {}
function clickSwapImg() {}
//-->
</script>
<script language="JavaScript1.2" fptype="dynamicanimation" src="animate.js">
</script>
</head>
<body onload="dynAnimation()">
<div align="center">
<center>
<table border="0" cellspacing="1" cellpadding="0">
<tr>
<td align="center">
<p dynamicanimation="fpAnimformatRolloverFP1" fprolloverstyle="background-color: #C0C0C0" onmouseover="rollIn(this)" onmouseout="rollOut(this)" language="Javascript1.2">Contenido</p>
</td>
</tr>
<tr>
<td align="center">
<p dynamicanimation="fpAnimformatRolloverFP1" fprolloverstyle="background-color: #C0C0C0" onmouseover="rollIn(this)" onmouseout="rollOut(this)" language="Javascript1.2">Contenido</p>
</td>
</tr>
<tr>
<td align="center">
<p dynamicanimation="fpAnimformatRolloverFP1" fprolloverstyle="background-color: #C0C0C0" onmouseover="rollIn(this)" onmouseout="rollOut(this)" language="Javascript1.2">Contenido</p>
</td>
</tr>
<tr>
<td align="center">
<p dynamicanimation="fpAnimformatRolloverFP1" fprolloverstyle="background-color: #C0C0C0" onmouseover="rollIn(this)" onmouseout="rollOut(this)" language="Javascript1.2">Contenido</p>
</td>
</tr>
</table>
</center>
</div>
</body>
</html>
y luego ya solamente haces el link...
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